SVOD vs FAST Channels: How Free Ad-Supported TV Is Changing Media
Subscription streaming asked viewers to choose. FAST asked them to do nothing at all. That difference in friction turned dormant catalogue into a functioning advertising business.
Subscriptions, ad-supported tiers and content amortisation: the real economics of streaming.
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Subscription streaming asked viewers to choose. FAST asked them to do nothing at all. That difference in friction turned dormant catalogue into a functioning advertising business.
One company sells you a subscription. The other sells you a subscription so it can later sell you a cruise, a toy and a theme-park ticket. That single difference explains almost everything about how Netflix and Disney+ report their numbers.
One sells access and bundles everyone else's services inside its own. The other gives its content away and is judged on whether the nation watched. They are not competing for money; they are competing for time.
Sports rights are the only content in television that cannot be substituted, cannot be delayed and cannot be pirated without losing the point. That is why they cost what they cost.
Musicians are paid from a shared pool they cannot influence. Podcasters are paid from advertising sold against their own audience. Same platform, opposite bargaining positions.