Esports rights, live streaming revenue splits, game brands turning into media franchises and user acquisition.
4 articles
A football league owns its competition and can sell it to whoever bids highest. An esports league rents its competition from the company that made the game, and that changes everything about the price.
A 95/5 split is not a business model. It is customer acquisition, paid for by something other than the video, and it lasts exactly as long as the funder wants it to.
For thirty years games were adapted by people who did not understand them, for a licence fee the publisher was glad to take. The change is not that the films got better. It is who commissioned them.
Mobile game studios could once trace a euro of spend to a specific player and their lifetime value. Losing that did not just change their measurement. It changed what a media buyer is for.