Impartial comparisons of media monitoring, PR measurement and planning software.
4 articles
An in-house team buys a listening tool for one brand. An agency buys it for thirty, resells the output, and needs the licence to survive a client leaving. That difference decides the shortlist.
Every media monitoring vendor demos beautifully. The differences show up in language coverage, broadcast data, contract length and whether the reporting survives contact with a CFO. Here is how to tell them apart.
A wire release rarely produces coverage. It produces a record, a timestamp and search visibility. Knowing which of those you are buying is the difference between a necessary cost and a wasted one.
For a brand, a DAM is a tidy folder. For a publisher, it is a legal system: every image carries a licence that expires, a credit that must appear and a territory it cannot leave.