How digital publishers make money: subscriptions, video, content infrastructure and publishing technology.
3 articles
A publishing CMS has to survive a live blog during a breaking story, an embargo lifting at midnight, a paywall decision made per article and a print edition closing at the same time. That is a different product from a marketing website.
The question is never whether video pays. It is whether the video pays more than the page speed it costs you. Most publishers never calculate the second half.
The papers that survived did not replace print revenue with digital revenue. They raised print prices on a shrinking, loyal readership and used the proceeds to buy time.