The Rise of the Creator Economy: How Influencers Build Media Empires
The creators who built durable companies all did the same thing: they converted rented attention into owned revenue before the platform that granted the reach changed its mind.
Creator Economy
Influencer revenue, platform splits, direct-to-fan funding and the reinvention of talent agencies.
5 articles
TikTok vs YouTube Shorts: Monetisation Strategies for Digital Creators
The question is not which platform pays more per view this quarter. It is which one lets you reach the same person again next year without asking permission.
Top 10 Influencer Marketing Agencies in Europe You Need to Know
The most expensive mistake in this category is not picking the wrong agency. It is buying a talent manager when you needed a campaign agency, or software when you needed people.
OnlyFans, Patreon and Substack: The Future of Direct-to-Fan Monetisation
The take rate is the number everyone compares and the least important one. What decides a creator's future is whether the subscriber list leaves with them.
How Traditional Talent Agencies Are Adapting to Digital Creators
An agent earning ten per cent of a film contract can afford to spend months on it. An agent earning ten per cent of a five-thousand-euro brand post cannot afford to spend a week.