The Business of Podcasting: Subscription Networks vs Ad-Supported Models
Advertising rewards the show a million people hear once. Subscription rewards the show ten thousand people cannot do without. Almost nothing about running them is the same.
Audio & Podcasting
Podcast business models, audio hosting infrastructure, radio’s move to on-demand and distribution economics.
5 articles
Top 10 Audio Hosting Platforms for Independent Media Companies
Storage costs almost nothing and every platform does it adequately. What you are really choosing is who holds your feed, whose numbers advertisers will accept, and whether your supplier is also your competitor.
Spotify vs Apple Podcasts: The Battle for Audio Supremacy in Europe
Apple built a directory that points at feeds it does not own. Spotify built a platform that would rather host them. That difference matters more than which app has more users.
How European Radio Stations Are Transitioning to On-Demand Audio
A station moving to on-demand converts a high-reach, low-price business into a low-reach, high-price one. The arithmetic gets worse before it gets better, and most transition plans skip that year.
The Best AI Transcription and Translation Tools for Podcasters
These tools are excellent at the audio you do not have: one speaker, no accent, no jargon, no interruptions. The gap between that and a real conversation is where the editing budget goes.